Many people see marketing as a “necessary evil” in terms of running a business. When you decided to take your career into your own hands and open up a store, you probably didn’t do so because you wanted to devote countless hours to promotion – you did it because you wanted to take pride in …
Your Business Website: The Most Valuable Marketing Tool Read More »
HIP Recently completed a live action video project for retired NFL Super Bowl champ, Fred Robbins. Fred and his wife Tia started Mr. Robbins’ Neighborhood to educate aspiring youth & collegiate athletes on educational careers and paths related to sports. We’ve put together a sizzle reel to showcase the camp we filmed at Andrews Institute. Take a …
When people feel as though they have many tasks to get through, they often end up rushing through regular activities, like reading emails. It is a common response that many professionals find themselves falling back on when feeling overwhelmed by their schedule. Unfortunately, many people fail to consider the potential problems associated with this behavior.
Startups and dead companies find themselves in the same position: they want to find customers quickly so they can begin to show the world what they can accomplish. The mistake countless businesses make, however, is focusing too much on branding. Contrary to popular belief, you do not need to spend a fortune on branding. Instead, …
If you’re looking for proof that no two websites are created equally, look no farther than the ways in which various people are utilizing inbound marketing. If inbound marketing is capable of telling us anything, it’s that a large number of different websites are actually created with a misguided mission in mind. Take a moment …
Inbound Marketing Websites: Everything You Want to Know. Read More »
Redesigning your website can be a truly exciting time for everyone involved. You get to give your site a new look, a new content and (hopefully) generate new traffic in the process. When doing a redesign, however, there are a number of different things that you’ll need to consider. There are a few common mistakes …
10 SEO Mistakes to Avoid with Your Website Redesign Read More »
Are you the type of person who is obsessed with checking in with your competitors? Do you stalk their website on a regular basis to see what new ideas they’ve come up with and what new features they’re learning to use. Not only is this okay, it’s exactly what you should be doing. However, you …
There’s a common misconception among small business owners that making changes to your website is a long and difficult ordeal. In reality, technology has evolved in such a way that the previous statement couldn’t be farther from the truth. Having the ability to make quick changes to your website as the need arises is incredibly …
Is It Difficult to Make Changes to Your Website? Read More »
One of the most important elements of your business‘ website is content for a large number of different reasons. For starters, sites with regularly updated content are favored in search engines like Google, Bing and Yahoo for SEO purposes. Secondly, high quality content isn’t just what attracts visitors – it’s what keeps them coming back …
HIP is proud to announce the website redesign for PEX, an industry and world leader in the production of Electronic Brake Wear Sensors. The new site has been completely redesigned from the ground up to not only reflect the organization’s rigid attention to detail, but also the cutting edge technology that it utilizes on a …
Creating a brand is one of the most important things that businesses of all sizes can do. Creating a brand that is consistent across all platforms is one of the major ways to identify yourself and display a unified vision to the customer. That vision and brand not only tell a very important story about …
An old saying goes that great companies are able to achieve success thanks to the power of a great user experience. This mentality is true in the real world and it is especially true when you’re talking about the world wide web. The user experience encompasses a wide variety of different elements that can’t be …
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