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We’re back with another episode of GrowOrtho. In today’s episode, Luke talks with Dr. Erik Nilssen, a foot and ankle surgeon from Pensacola, Florida. He and his partner, Dr. Saif Zaman, are the creators of The Strategic Doctor, an educational platform to help doctors improve their financial literacy—important more than ever thanks to what he calls our “unprecedented times.” […]
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If you have worked in orthodontics or dentistry for many years, you will have noticed a definite shift in the way practices and their services are marketed. Gone are the days where full-page adverts in newspapers or a catchy radio jingle were optioned as the pinnacle of marketing. How Has Dental Marketing Evolved Over Time?
How Has Dental Marketing Evolved Over Time? Read More »
Every business owner understands the importance of an online presence in the digital age. Social media platforms along with your website help to boost your visibility and represent an investment in both your time and money. But what if your website is not optimized to target the right keywords and search terms that your target
Is Your Website Targeting The Right Keywords And Search Terms? Read More »
Welcome to this week’s episode of GrowOrtho! In today’s episode, we hear from Aliza Ray, Director of Marketing at Fishbein Orthodontics in Florida. Tune in to hear her thoughts about: What her day-to-day role looks like as director of marketing Strategies that help internal marketing teams work within departments — and within the external community, too The building blocks of
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We’ve all experienced the frustration of a slow-loading website. More often than not we click back to the search engine and abandon that search result and try another. If you are the owner of a small business such as an orthodontics practice, this can have a significant impact on your growth. Loss of new patient
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Welcome back to another episode of The GrowOrtho Podcast. In today’s episode, we hear from Harrison Bagdan, Senior Practice Advisor at Hip Creative. Tune in to hear what Harrison has to say about: The patterns of practice growth Harrison sees among today’s orthodontists (and why some orthodontists are just “spinning their wheels” despite having decent
Converting New Patient Opportunities in the 21st Century Read More »
Whether your orthodontics practice is new or established, money set aside for your marketing needs to stretch as far as possible. Creating truly impactful marketing isn’t something that happens by mistake – it is the result of proper research and clever strategizing. So how do you get the most from your marketing budget and ensure
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We’ve discussed previously the value that social media can play in your marketing. While social media is certainly a vital component of a successful marketing strategy, it shouldn’t be your sole focus for maintaining an online presence. Your website has its own role to play in supporting the success of your orthodontics practice. Simply having
Is Your Website Really Working For You Read More »
Welcome back to The GrowOrtho Podcast. This episode features Kasey Workman, Director of Sales at Fishbein Orthodontics. Kasey oversees their team of six treatment coordinators and makes sure everything works smoothly for the highly successful Pensacola-area practice. Tune in to hear about: The typical journey of becoming a Fishbein patient, starting with the initial consult Why
A Guide for Treatment Coordinators Read More »
Welcome back to The GrowOrtho Podcast. In today’s episode, we chat with Chris Bentson, who’s been involved in the specialty orthodontics field for over three decades. As the co-founder of Bentson Copple & Associates, Chris currently offers his expertise to orthodontists who need help with everything from valuation to talent recruitment to selling a practice.
How to Future-Proof Your Orthodontic Practice Read More »
The perfect smile is becoming more and more of a necessity. Influencers everywhere flaunt the gleaming smiles we all dream of having – so how do you capture those seeking the same? How do you make your dental practice stand out from the rest? The answer is effective dental marketing strategies. Whether for general dental
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Do you feel your current marketing is failing to hit the mark? Noticed a decline or stagnation in your new patient numbers when you were expecting a boost? You more than likely need to review your strategies and give them a shake-up. If you haven’t yet ventured into marketing your practice, it is vital that
9 Proven Dental Marketing Strategies To Bring You New Patients Each Month Read More »
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