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First impressions are always important—that goes for the first time someone calls your medical facility or practice. How phone calls are managed, as a matter of fact, can greatly affect the relationships ultimately formed with patients. From that first phone call on, patients formulate opinions that affect their decision-making, including whether they will reward you […]
10 Ways to Improve the First Office Phone Call Read More »
If we were to compare healthcare facilities to military outposts, then your staff would be the foot soldiers, the men, and women who must remain ready to engage the “enemy.” Consider within the scope of such scenarios, how important a medical staff is. Can any war be won without the brave warriors that do most
5 Ways to Improve the Patient Experience Read More »
Considering that your staff is, by far, the most important (as well as the most expensive) resource you have the privilege of managing, how much of your time do you invest in making sure that you are getting your money’s worth, people are doing their job to their best of their abilities, people are suitably
Medical Office Staff Performance Reviews Read More »
One of the best ways to explain the importance of accounting in healthcare settings is by using Revenue Cycle Management (RCM) as an illustration. RCM, simply put, focuses on the main reasons for having such a thing as “accounting” to begin with. Accounting, after all, deals with the management of income and expenses. There is
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Although the issue of how often to post on social media may sound like a simple one, it can be rather complicated for many reasons. Not maintaining an active/regular presence on social media sites can discourage customers from following you or re-visiting your site; it may even motivate them to check out your competition.
How Often Does My Practice Need to Post on Social Media? Read More »
Regardless of the setting in question, providing healthcare services requires a great diversity of roles across the board. At the top of the pyramid, of course, are physicians, followed by Physician Assistants (PAs) and Nurse Practitioners (NPs), Nurses (RNs) and/or Licensed Practical Nurses (LPNs), Medical Assistants (MAs), and lower-level personnel, including administrative assistants. Some of
How to Build the Right Medical Team Read More »
When we were approached by Comfort N Mobility, Inc. to work on a brand new design for their outdated company website, we could see right away that we would be working with a group of people who care a great deal about their customer base. Comfort N Mobility, based and locally owned in Florida, has
HIP Creative Redesigns Comfort N Mobility Read More »
The HIP Creative site redesign of Kirkland, McGhee & Gann is much more than a visual upgrade. The newly responsive, easily navigated, user interface allows potential clients to easily find the information they are looking for.
HIP Creative Redesigns the Website for Kirkland, McGhee & Gann Read More »
HIP Creative, the industry leading inbound marketing agency based out of Pensacola, Florida, is pleased to announce that it has recently completed work on a significant brand re-imagining for Florida Bone and Joint Specialists. As a six-member independent orthopaedic surgery practice based out of the Andrews Institute for Orthopaedics and Sports Medicine in Gulf Breeze,
HIP Creative Launches a New Brand for Top Orthopaedic Group Read More »
Marketing is perhaps the most important function of any small business. After all, even the best providers of products and services have no chance of survival if nobody knows they exist. Despite this, the vast majority of small businesses have no marketing budget. This not only diminishes the ability of a company to advertise its
Why You Need a Marketing Budget for 2017 Read More »
HIP Creative, the Pensacola, Florida-based digital marketing agency, is incredibly proud to announce the completion of a new high-end video for Rotation Medical. Rotation Medical is a medical device company built on leveraging the power of modern technology for the benefit of patients everywhere. It is particularly focused on new and innovative ways to treat
HIP Creative Completes Video Work for Rotation Medical Read More »
Healthcare in the U.S. has evolved considerably during the past few years, and that near-continual state of flux means marketers have to be keenly aware of both current and emerging trends that can help keep their clients’ practices competitive. Here are four steps you can – and should – be taking to market your practice
4 Ways to Keep Your Practice Ahead in 2017 Read More »
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