There’s a simple rule for growing an orthodontics practice: if you want to grow, you’ll need to invest. The competition nowadays is too sophisticated for an orthodontist to scale a practice without investing aggressively in marketing. But it’s more complicated than simply spending money… Because if you want to grow quickly and profitably, you’ll need […]

Google Search visibility is the name of the game when it comes to winning orthodontic marketing. Research shows that the #1 position on Google is worth more than positions 2-5 combined. And when it comes to winning at local SEO for orthodontists, your Google Business Profile is the key to everything. Why Does Orthodontic SEO

Welcome again to another episode of The GrowOrtho Podcast! In today’s episode, we listen to a presentation by Harrison Bagdan, Senior Practice Advisor for HIP Creative, from his lecture at the AAO meeting in Miami. Listen up as Harrison discusses how to capitalize on new patient opportunities—and avoid “bad” leads—in the current environment. Some key

I’m going to share with you an orthodontics horror story that happens every day at practices all around the nation. It starts like this. “You’ve got mail!” It’s 9:00 on a cold and snowy Tuesday morning when “Ding!” an incoming lead lands in the inbox of an orthodontics practice. The front desk is busy getting

We’re happy to have you back for another episode of The GrowOrtho Podcast. On today’s episode, we chat with Madison Martin, Sales Director at Fishbein Orthodontics. Tune in to hear Madison’s thoughts and insights about: What made Madison make the leap from clinical assistant to sales (and how that transition benefited her in her current position as

Sometimes your success depends less on what you do and more on what you don’t. And a new patient exam is one of those times. Optimizing your new patient exams is one of the most effective things you can do to increase new patient starts. Your exams should be scheduled to the minute, getting patients

There’s nothing sexy about operations, right? It’s boring. It feels like paperwork. And it sounds more like an expense than an investment. Yet hiring a Chief Operating Officer (COO) may be the #1 most profitable move a midsized orthodontics practice can make. And it’s absolutely necessary for any orthodontist who wants to break through the

Welcome to another episode of The GrowOrtho Podcast. Today’s episode features our very own Luke Infinger, Co-Founder and CEO, and Harrison Bagdan, Senior Practice Advisor, where they are joined by the Fishbein Orthodontics’ patient care center team (scheduling team). During the training, they discuss how to turn more prospects into patients and how to save time.

When Waldman Orthodontics aggressively rolled out virtual orthodontics consults way back in 2019, they were trailblazers. So when the pandemic struck in 2020, they had a head-start on the rest of the orthodontics practices in their area. And they had already proved that telemedicine works for orthodontics—well before “coronavirus” was a part of anyone’s vocabulary.

Welcome back to another episode of The GrowOrtho Podcast. In today’s episode, we chat with our guests, Wiseman Strategies, about creative and effective ways for orthodontists to attract talent and optimize organizational structures within their practices in order to promote growth. Wiseman Strategies is a 29-year-old company that “[helps] companies inside of the talent space.