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Most practices don’t have a marketing problem. They have a systems problem. The average orthodontist pours roughly $180,000 a year into marketing for mediocre results while the top 10 percent spend less and generate three to five times more new patients. Here’s the 25-system playbook they use, plus a blunt 90-day rollout that actually sticks.
The Orthodontist’s Complete Marketing & Strategy Playbook Read More »
Why Orthodontic Advertising Matters More Than Ever In today’s competitive healthcare landscape, orthodontic advertising is no longer optional—it’s essential. With more practices opening, DSOs expanding, and patients shopping around online, how you market your services can make or break your growth. Smart advertising isn’t just about throwing money at Facebook or Google. It’s about strategy,
Orthodontic Advertising: Proven Strategies to Attract and Convert More Patients Read More »
Google reviews are important for any business, but particularly so for dentists and orthodontists. So many individuals experience a genuine phobia or anxiety when it comes to having work done in their mouths and on their teeth. Ensuring your practice has 5 star Google Reviews linked with your online profile can be critical to capturing
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If you have worked in orthodontics or dentistry for many years, you will have noticed a definite shift in the way practices and their services are marketed. Gone are the days where full-page adverts in newspapers or a catchy radio jingle were optioned as the pinnacle of marketing. How Has Dental Marketing Evolved Over Time?
How Has Dental Marketing Evolved Over Time? Read More »
Every business owner understands the importance of an online presence in the digital age. Social media platforms along with your website help to boost your visibility and represent an investment in both your time and money. But what if your website is not optimized to target the right keywords and search terms that your target
Is Your Website Targeting The Right Keywords And Search Terms? Read More »
We’ve all experienced the frustration of a slow-loading website. More often than not we click back to the search engine and abandon that search result and try another. If you are the owner of a small business such as an orthodontics practice, this can have a significant impact on your growth. Loss of new patient
The Importance Of A Fast Website For Your Dental Practice Read More »
Whether your orthodontics practice is new or established, money set aside for your marketing needs to stretch as far as possible. Creating truly impactful marketing isn’t something that happens by mistake – it is the result of proper research and clever strategizing. So how do you get the most from your marketing budget and ensure
Getting The Most From Your Marketing Budget Read More »
We’ve discussed previously the value that social media can play in your marketing. While social media is certainly a vital component of a successful marketing strategy, it shouldn’t be your sole focus for maintaining an online presence. Your website has its own role to play in supporting the success of your orthodontics practice. Simply having
Is Your Website Really Working For You Read More »
The perfect smile is becoming more and more of a necessity. Influencers everywhere flaunt the gleaming smiles we all dream of having – so how do you capture those seeking the same? How do you make your dental practice stand out from the rest? The answer is effective dental marketing strategies. Whether for general dental
Best Dental Marketing Strategies For Facebook In 2021 Read More »
Do you feel your current marketing is failing to hit the mark? Noticed a decline or stagnation in your new patient numbers when you were expecting a boost? You more than likely need to review your strategies and give them a shake-up. If you haven’t yet ventured into marketing your practice, it is vital that
9 Proven Dental Marketing Strategies To Bring You New Patients Each Month Read More »
Effective marketing strategies are the cornerstone of a successful business, and dental offices are no exception. Expanding your sphere of influence and reaching new patients through targeted marketing is an exciting venture. However, we understand it can be overwhelming to figure out where to start. Therefore, our agency combines an in-depth understanding of efficient marketing
Dental Marketing Ideas to Grow Your Practice Read More »
One of the best print ad campaigns of all time, was the Volkswagen, Think Small campaign. Doyle Dane Bernbach agency(DDB) launched this bold campaign that won Americans over in the 50’s and 60’s. Besides the fact that this was one of the greatest print campaigns, it becomes even more impressive to know a small, ugly,
VW Think Small – The Advertising Campaign to Remember Read More »