Stop Guessing.
Start Growing.
Forget surface-level tips and generic advice. We create resources that solve real problems and spark real momentum. You’ll find tools that are built to work in the real-world—no fluff here.
The GrowOrtho Podcast
Our GrowOrtho Podcast is your go-to resource for growing a thriving practice.
We’re here to pull back the curtain on what makes the top 1% of practices successful. Each episode is packed with real-world tips and proven strategies to help you optimize every part of your business—from your front desk and call center to consults, operations, and beyond.
Whether you’re looking to streamline your workflow or scale your practice, you’ll find the insight and inspiration you need right here.
Orthodontic Secrets Ebook
We specialize in helping orthodontists expand their practice by finding new patients, improving the patient intake process, positioning the practice as a provider of choice, and creating a practice culture employees and patients want to be a part of. We are so passionate about helping orthodontists become leading providers of choice that we are giving our playbook to you. We want you to see exactly how to grow your practice and the tools we have to offer to help you along the way.
The Easy Growth Playbook: 5 Proven Shifts to Attract More New Patients Without Adding Stress to Your Day
Learn five proven marketing and workflow shifts that top dental and orthodontic practices use to double production without extra stress. Download the free Easy Growth Playbook and start scaling today.
The Anatomy of Sales: Influencing with Integrity in Orthodontics
Ready to scale your orthodontic practice but unsure whether to hire an associate or expand to multiple locations? This comprehensive guide reveals the exact financial benchmarks, compensation models, and operational strategies used by the most successful orthodontic practices.
The Oral Surgery Growth Compass: The Ultimate Market Insight Guide
Unlock hidden growth levers, boost complex case volume, and future-proof your oral surgery practice with this data-rich eBook. Discover key insights, economic forecasts, and proven strategies to stand out in 2025 and beyond.
The Orthodontist’s Guide to Growth: Strategic Decisions on Associates & Locations
Download this strategic guide for orthodontists to learn when and how to hire associates, expand to new locations, and scale your practice with confidence. Practical insights, financial benchmarks, and proven systems from industry experts.
The Big Lies in Practice Marketing with Luke Infinger & Jay Abraham
Discover the mindset and strategic frameworks that transform dental and orthodontic practices. In this compelling video sales letter, Jay Abraham and Luke Infinger reveal how to unlock hidden profits, boost case acceptance, and future-proof your practice with performance-based marketing and leadership systems.
Future-Proof Your Dental Practice: A Strategic Blueprint for 2025 & Beyond
This free eBook, Future-Proofing Your Dental Practice: A Strategic Blueprint for 2025 & Beyond, reveals how you can protect your independence, increase profitability, and build a team that runs like clockwork—even as the landscape shifts under your feet.
Treatment Coordinator Guide to Patients
Eliminate obstacles so your patients say, “YES!” This guide is for Treatment Coordinators to create the ultimate patient experience with step-by-step strategies to book appointments and build momentum for same-day starts.
TC Checklist
Increase new patient starts with this TC Checklist. After working with the top orthodontic practices in the nation we have put together this checklist for treatment coordinators to help book more new patients and bolster same-day starts.
TC Price Strategies
Discover these 5 game-changing price strategies utilized by the nation’s best orthodontic practices. Discover how to overcome price objections and start more patients every day!
Hiring A Dental Advertising Agency – Learn The Proven Framework That Has Helped So Many
Hiring a dental advertising agency can feel like a leap of faith. You’re busy running a practice, trying to keep schedules full, and counting on marketing to do what it’s supposed to do: bring in high-quality new patients and the right procedures.
Why Patient Experience TRUMPS Technology in Orthodontics
Orthodontists invest millions in technology and training, but the practices that grow treat patients like people, not procedures. In a world of automation, genuine human experience has become the rarest competitive advantage in orthodontics.
How To Grow An Oral Surgery Practice – 10 Action Steps For Growth
Growing an oral and maxillofacial surgery practice has never been about doing “more marketing.” It’s about building a repeatable patient-acquisition system that matches how oral surgery referrals actually happen — and how patients search, evaluate, and commit to care today.
Stop Guessing on Local SEO… Start Using AI to Win Your Market
Local SEO used to demand hours of manual grind: tweaking tags, drafting pages, building links, and hoping Google noticed. Then AI arrived and shifted everything. Used right, AI doesn’t replace good strategy. It accelerates it. For practices that depend on local search to keep chairs full, AI is becoming your quiet but powerful partner.
Reactivation Beats Acquisition: Turn Yesterday’s “Not Now” Into Today’s Starts
Your biggest growth opportunity isn’t in the market. It’s in your database. Right now, six figures sit waiting in yesterday’s “not now” answers. When you build a reactivation rhythm—clean lists, simple offers, phone calls that serve, and paths to same-day starts—you unlock revenue that costs nothing to acquire.
Variability & Trust: The Hidden Engine of Growth
Most practices chase growth outside their doors. The truth: the fastest, least expensive lift comes from inside. Reduce variability. Increase trust. Watch conversions rise.
Castilla Orthodontics
When we met Dr. Ana Castilla, she had been running her practice since 2013, growing it from averaging nine starts per month to now doing well over 1,000 starts per year. Since purchasing the practice, her model has evolved over the years, becoming more specialized and more in-tune with the demographic of her target patients.
SmileCrew Orthodontics
Dr. Connor Despot bought his practice in Buda, TX, in October of 2019. And while he was planning on growth from the beginning, he describes those early days as “pure chaos.” They were almost 100% dependent on doctor and patient referrals initially, which meant that revenue was unpredictable and outside their control. So they started spending big money on Google ads but couldn’t tell if it was bringing them any business. Dr. Despot was determined to succeed and serve his growing community. And he realized that if he wanted to grow, he’d need to invest in the systems and partners to help him plan, track, and scale that growth. So he hired HIP and implemented our Patient Acquisition and Retention Framework (PARF®). The rest, as they say, is history…
Knecht Orthodontics
Dr. Kristen Knecht opened the doors to her brand new practice just days before the COVID pandemic hit. From the very beginning she knew Knecht Orthodontics needed a strong brand identity and an enjoyable experience that would convert a potential lead from information gathering to happy patient. With the help of HIP’s Brand Identity Process and Patient Acquisition and Retention Framework™, Dr. Knecht brought in over half a million dollars worth of digital leads into her pipeline in just 10 months and during a pandemic.
Cassinelli, Shanker, & Baker Orthodontics
Cassinelli, Shanker & Baker Orthodontics is a beloved institution in the Cincinnati area, with a ⭐⭐⭐⭐⭐ rating on Google on over 650+ reviews. So they’ve done a lot of things right over the years. But when they came to us, they didn’t want to let complacency keep them from realizing their potential. They knew that more growth was possible and wanted a way to squeeze more profit out of their multi-location practice.
Dr. Jennifer Orthodontics
When we met Dr. Jennifer Eisenhuth, she had been running her ‘startup’ practice for 15 years. But, after years of growth and building a well-known practice in the Twin Cities region, her business had hit a wall. And then she met HIP: “I liken it to a rocketship…it was amazing! We started to see the results almost instantly.”
Fishbein Orthodontics
The City of Pensacola sits at the very end of Florida’s Panhandle, about 10 miles from the Alabama border. In 2020, the entire county checked in at a population of just 316,691 people—so it’s not the first place you’d think to look for the nation’s biggest orthodontic success story.
But Dr. Ben Fishbein didn’t let others’ expectations hold him back. When we met him in 2014, he had already grown a successful $2.6M practice. And while many doctors might have felt satisfied to grow slowly and temper their expectations at that point…not Dr. Ben.
Orthodontics
We know orthodontics. Our proven framework gives you the competitive edge to stand strong in your market. We get you in front of the right prospective patients at the right time. Our tried and true process reduces friction, making it easier than ever to engage, educate, and delight your patients.
Oral Surgery
Building a credible online presence doesn’t happen overnight, but with consistent digital marketing efforts, you can top search results and achieve your dream results in no time. We’ve implemented oral surgery marketing strategies and conducted field research that makes us confident that these methods lead to a significant increase in new patient appointments and periodontal practice growth.
General Dentistry
By drawing in more prospective patients and showcasing your expertise and professionalism, you will increase new patient appointments, and your dental practice will enjoy a huge increase in revenue.
Cosmetic Dentistry
We help you identify which digital marketing efforts work best for your practice — while you focus on what you’re good at: cosmetic dentistry. Our team will make sure your practice gets noticed and achieves your desired results.
Pediatric Dentistry
Our team of skilled marketing experts will work with you to create a compelling strategy that targets patients seeking pediatric dentistry services you want to reach most, and ensures you are forging the connections you want.
Implant Dentistry
By using these dental implant marketing ideas to reach an untapped market, you are elevating your practice to the next level of success. An effective marketing strategy for these devices will attract a new customer base that will increase the growth rate of your business and allow you to perfect more smiles than ever before.
Periodontics
We rely on a variety of methods to discover your goals, desires, and needs for your periodontic practice. We craft a compelling strategy designed to boost your brand awareness and allow you to connect with patients seeking periodontic services.
Meet The Masterminds Behind Your Growth
You’re not hiring a vendor. You’re gaining a team—growth consultants, creative minds, strategists, media buyers, and trainers who are obsessed with your results.
We operate like masterminds, not marketers—fueled by the principles in Master Your Mindset and driven to think bigger, push boundaries, and lead with purpose. At HIP, mindset isn’t a buzzword—it’s the foundation of how we solve, serve, and scale.
Here are just a few benefits of working with us:
- Experts In Practice-Specific Growth Strategy
- Laser-Focused On ROI, Not Vanity Metrics
- Certified Specialists in Paid Ads & SEO
- Experienced Trainers for Front Desk & TCs
- Creatives Who Understand Branding & Conversion
- Strategic Advisors Who Treat Your Goals Like Their Own
- Relentlessly Collaborative & Always One Call Away
Get More Starts, More Time &
More Freedom Today
We’ll help you transform your practice to serve your patients better, empower your team, and build a business and lifestyle that are 100% sustainable.
The results will change more than just your numbers—they’ll change your life.
You’ve got a trusted advisor, a 60+ person team, and a proven system backing you up. All you have to do is be a great doctor—we’ll take care of the rest.