When you’re building a website, you want to make sure it ranks well for the keywords that connect customers to your business. As potential customers search for what you do, your site should be in the first few search results. First place is ideal, but you can’t always expect that. Fortunately, you can use on-site …
Content marketing is one of the hottest ways to find new customers and cement relationships with returning customers. If you own or run a small business, content marketing is an opportunity to drive new customers to your website or into your brick and mortar business that you should take advantage of. However, content marketing is …
To say SEO has “changed a lot” would be the understatement of the decade. Just take a look at how Google’s Panda and Penguin algorithm updates shook the world of SEO professionals — marketers and SEO agencies worldwide halted their link-building and keyword-obsessed ways and swapped them for a long overdue focus on quality content.
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