Choosing a marketing agency for your orthodontic practice is one of the most important decisions you can make for your growth trajectory — and one of the most difficult to evaluate accurately. Marketing agencies are excellent at marketing themselves, which means the ones that present the best proposals aren’t necessarily the ones that will produce

Growing an orthodontic practice in today’s competitive market requires more than simply running ads or maintaining a social media presence. It requires a coherent, integrated strategy that addresses every stage of the patient journey — from the moment a prospective patient first becomes aware of your practice to the day they refer their neighbor’s family

Community marketing is one of the most underinvested growth strategies in modern orthodontic practice marketing — not because it doesn’t work, but because its returns are harder to attribute to a specific click or campaign and therefore easier to de-prioritize in favor of channels with cleaner measurement. The practices that invest consistently in community presence,

Amanda Floyd has helped grow Fishbein Orthodontics into a 100-person, nine-office group. She breaks down how to grow when the market is down: measure on a three-year CAGR, spend more on marketing, and let a confident treatment coordinator close same-day.