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Aligner Profit Playbook: Pricing, Refinements, and Flow
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Business
The Orthodontic Growth Trifecta: Marketing, Tracking Tech, and Coaching
Most practices try to buy growth with more marketing. That works until it doesn’t. If your systems leak, more demand just leaks faster. The sustainable path is a simple trifecta that turns attention into starts: marketing to create demand, tracking technology to see what’s happening, and coaching to improve what people do next. When you integrate all three, you get compounding gains. When you run only one, you burn money and morale.
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The Best Dental Office Management Courses of 2024
The US dental care market is predicted to grow by over 41% by 2030, which means a lot more fillings, clear aligners, and root canals. Somebody has to help organize that care and manage the influx of new patients, which means an explosion of opportunities for dental office managers who can help dentists manage growth
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Before Opening Your Ortho or Dental Practice…WATCH THIS
Embarking on a dental startup journey can be a thrilling yet challenging experience for aspiring orthodontists and dentists. To shed light on this topic, we present the latest episode of the Grow Ortho Podcast, where Luke engages in a captivating conversation with Matthew Veatch, the founder of Veatch Consulting. With almost two decades of experience
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Mindset Makeover for Orthodontists with Dr. Carter Thomas
In the world of orthodontics, success is often fueled by passion, perseverance, and a growth-oriented mindset. Dr. Carter Thomas’s journey into the field started with a childhood dream inspired by his father, a pediatric dentist. However, fate had other plans, leading him to discover a fascination for orthodontics and a partnership that would shape his
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How to Find and Harness Your Passion
In this episode, hosts Melissa and Luke have an engaging discussion about ‘Passion’, a core value at HIP. They kick things off by sharing their thoughts on what passion means to them. It’s not just about having a strong interest or hobby; it’s about something that drives you to do better and achieve more. They
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Setting Your Mental Focus and Making a Successful Orthodontic Business with Dr. Castilla
In every industry, success largely depends on having a positive attitude and strong mindset. For orthodontic practices, a good mindset can have a significant impact on patient satisfaction, retention, and ultimately the success of the practice. However, it’s not enough to simply invest in fancy new gadgets or technologies to impress patients. A good mindset
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Tracking and Following Up with Pending Patients: Chapter 6 of The Ultimate Treatment Coordinator
In the ever-competitive world of healthcare, retaining patients and ensuring they receive the best possible care is paramount to the success of your practice. Despite your team’s commitment to helping patients make informed decisions, there will always be those who are not yet ready to pursue treatment, leaving your practice on a “pending” status. This
Positioning the Same-Day Start: Chapter 5 of The Ultimate Treatment Coordinator
In today’s fast-paced world, dental practices are striving to keep up with the demand for efficient and prompt services. One proven strategy that has been working wonders for many dental offices is starting the treatment on the same day as the free consultation. But why is it so crucial to get the patient in the
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Employing Fee and Pricing Strategies: Chapter 4 of The Ultimate Treatment Coordinator
For many patients, the cost of orthodontic treatment is a major barrier to getting the care they need. Oftentimes, patients will put off treatment because they don’t have the money upfront to pay for it. As a result, it’s important for your treatment coordinator (TC) to be able to discuss treatment costs in a way
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Implementing the 30-Minute Consultation: Chapter 3 of The Ultimate Treatment Coordinator
The success of any orthodontic practice is based on their ability to bring new patients in the door. However, if you are already seeing a large number of patients, it can be difficult to accommodate the influx of new consults without having to work longer hours. In this blog post, we will discuss how the
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The Right Way to Scale a Business: Strategies and Tips for Long-Term Growth
Luke Infinger is the founder and CEO of HIP, a full-service marketing orthodontic agency based in Pensacola, FL. Over the past decade, Luke has successfully scaled his agency to become one of the top firms in the orthodontic space with over 10 million in annual revenue. So, how did Luke do it? Here are some
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