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Local SEO used to demand hours of manual grind: tweaking tags, drafting pages, building links, and hoping Google noticed. Then AI arrived and shifted everything. Used right, AI doesn’t replace good strategy. It accelerates it. For practices that depend on local search to keep chairs full, AI is becoming your quiet but powerful partner.
Stop Guessing on Local SEO… Start Using AI to Win Your Market Read More »
Your biggest growth opportunity isn’t in the market. It’s in your database. Right now, six figures sit waiting in yesterday’s “not now” answers. When you build a reactivation rhythm—clean lists, simple offers, phone calls that serve, and paths to same-day starts—you unlock revenue that costs nothing to acquire.
Reactivation Beats Acquisition: Turn Yesterday’s “Not Now” Into Today’s Starts Read More »
Most practices chase growth outside their doors. The truth: the fastest, least expensive lift comes from inside. Reduce variability. Increase trust. Watch conversions rise.
Variability & Trust: The Hidden Engine of Growth Read More »
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Aligner Profit Playbook: Pricing, Refinements, and Flow Read More »
If your team keeps saying the leads are bad, you don’t have a lead problem. You have a system problem. Internet leads convert when three things are true: you respond in minutes, you persist with intention, and you use the phone to build trust. Change those three behaviors and watch your start rate climb.
Your Leads Aren’t Bad. Your System Is Slow. Read More »
Most practices don’t have a marketing problem. They have a systems problem. The average orthodontist pours roughly $180,000 a year into marketing for mediocre results while the top 10 percent spend less and generate three to five times more new patients. Here’s the 25-system playbook they use, plus a blunt 90-day rollout that actually sticks.
The Orthodontist’s Complete Marketing & Strategy Playbook Read More »
Every year, the American Association of Orthodontists (AAO) Annual Session is a can’t-miss event for orthodontic professionals from around the country and the world. From business training sessions to the newest clinical innovation to unprecedented networking opportunities, this one-of-a-kind conference is truly the definitive event for orthodontists. In 2024, the AAO Annual Session will take
AAO 2024 Annual Session — American Association Of Orthodontists Conference Read More »
In 2019, Smile Direct Club was flying high. They promised to revolutionize the orthodontics industry and make a perfect smile affordable for everyone. Their bold marketing and quick growth brought them near-universal recognition. And with a market valuation of $8.9B, they seemed too big to fail. But just 4 years later, they’ve done just that.
Why Did Smile Direct Club Shut Down & What It Means for You Read More »
Effective Invisalign marketing for a dental practice can help you stand out in the highly competitive orthodontics market. While a marketing strategy can seem complex, expensive, or time-consuming, it doesn’t have to be. In this article, we cut through the noise to provide you with proven, practical strategies to attract and retain more Invisalign patients.
Effective Invisalign Marketing For Your Dental Practice Read More »
If you’re considering a career in oral health, becoming an orthodontist can be a fulfilling and lucrative career. According to Indeed.com, the average orthodontist makes $50,000 per year more than the average general dentist, which adds up to over $2M in lifetime earnings over the course of a career! It’s clear that becoming an orthodontic
How Long Does it Take to Become an Orthodontist? Read More »
If you’re planning a career in orthodontics, the reputation of your orthodontic residency program could make a big difference in your future earnings. You’ll need to start planning several years in advance and build a rock-solid resume to get into the orthodontic school of your choice. But with so many schools to choose from, how
6 Best Orthodontic Schools And Colleges For Residency Read More »
Many people will never forget the life-changing confidence boost they got the day their braces were removed. If you haven’t had that experience yourself, surely you know someone who has. After all, in the United States alone, over 4 million people are wearing braces right now. And over 50% of US-born children will have braces
How to Become an Orthodontist & Have Success Read More »