Orthodontics

Setting Your Mental Focus and Making a Successful Orthodontic Business with Dr. Castilla

In every industry, success largely depends on having a positive attitude and strong mindset. For orthodontic practices, a good mindset can have a significant impact on patient satisfaction, retention, and ultimately the success of the practice. However, it’s not enough to simply invest in fancy new gadgets or technologies to impress patients. A good mindset […]

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Employing Fee and Pricing Strategies: Chapter 4 of The Ultimate Treatment Coordinator

For many patients, the cost of orthodontic treatment is a major barrier to getting the care they need. Oftentimes, patients will put off treatment because they don’t have the money upfront to pay for it. As a result, it’s important for your treatment coordinator (TC) to be able to discuss treatment costs in a way

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Implementing the 30-Minute Consultation: Chapter 3 of The Ultimate Treatment Coordinator

The success of any orthodontic practice is based on their ability to bring new patients in the door. However, if you are already seeing a large number of patients, it can be difficult to accommodate the influx of new consults without having to work longer hours. In this blog post, we will discuss how the

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Orthodontic Marketing Strategies

16 Orthodontic Marketing Strategies Proven to Boost Your Sales

Marketing for orthodontics is more crucial than ever. Just a few years ago, you could build a successful orthodontic practice relying solely on referrals from a few loyal local dentists, but those days are long gone. As large ortho chains and private equity investors develop increasingly advanced orthodontics marketing strategies, the average orthodontist must evolve

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Reevaluating the Treatment Coordinator (TC) Role: Chapter 1 of The Ultimate Treatment Coordinator

When a lead comes to your office for an initial consultation, they are taking a leap of faith. They know they want to get their crooked teeth straightened, but they don’t know if they will like you, your office, or your team. They’re not sure if the process will fit into their life and schedule.

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Introduction to The Ultimate Treatment Coordinator

Introducing Book 2 of The Orthodontic Practice Growth Series—The Ultimate Treatment Coordinator: Closing Secrets of the Nation’s Top 1% Orthodontic Practices by Luke Infinger! This series focuses on the Treatment Coordinator role, which is the person responsible for inspiring new patients to make the commitment to the process of straightening their teeth and building a

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Conclusion of Front Desk Secrets

When I was put in charge of Chick-fil-A’s leadership program many years ago, I quickly realized that the customer service experience is one of the most important aspects for any business. It was in this season of my life that I learned a lot about customer service, effective communication, and leadership. Not only did this

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A Team That Understands the Best Practices for Growth: Chapter 10 of Front Desk Secrets

Having a well-trained team that understands best practices for growth is essential if you want your practice or business to reach its full potential. To achieve success it’s necessary to create an efficient team structure by separating outpatient care center duties from those of the front desk—while still allowing them both to work together seamlessly—so

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A Team That Succeeds with Tracking and Transparency: Chapter 8 of Front Desk Secrets

Automation is key when it comes to a successful front desk team. It allows your team to be more efficient and organized, while freeing up their time to focus on other tasks. Automation can help with everything from tracking customer contacts, to scheduling appointments and more. Let’s explore how keeping your leads with PracticeBeacon (PB)

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A Team That is Accountable: Chapter 7 of Front Desk Secrets

Accountability is essential for any business or team that wants to grow, but it can be difficult to ensure that your employees are on track and doing their jobs. It’s not enough to just ask them to do something – you have to follow up with them and make sure they are following through. If

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A Team That Embodies ‘Speed to Lead’: Chapter 6 of Front Desk Secrets

In today’s digital world, speed is of the utmost importance. If you are an orthodontist or a business owner, you know that leads come in every day on your website, email, and phone. However, if your team isn’t poised to answer these leads quickly and efficiently, they will be gone before you can blink. To

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