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Business Strategies

Introduction & Chapter 1 of The Scalable Practice

As a business owner, you are constantly looking for ways to grow your organization. However, growth is not just about increasing revenue, customers, or market share. Sustainable growth is about creating long-term value for your business while ensuring that your operations are efficient, effective, and profitable. To achieve this, you need two foundational factors: processes […]

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Setting Your Mental Focus and Making a Successful Orthodontic Business with Dr. Castilla

In every industry, success largely depends on having a positive attitude and strong mindset. For orthodontic practices, a good mindset can have a significant impact on patient satisfaction, retention, and ultimately the success of the practice. However, it’s not enough to simply invest in fancy new gadgets or technologies to impress patients. A good mindset

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Conclusion of The Ultimate Treatment Coordinator

I truly enjoy living with integrity and helping business owners make the best decisions with their time, money, marketing, and health which is why I have had the honor to help hundreds of orthodontists since 2014 to build incredible lives by growing their practices and serving their communities. Serving more people involves much more than

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Visualizing Your Future Plans: Chapter 8 of The Ultimate Treatment Coordinator

Welcome to the latest installment of our Orthodontic Practice Growth Series! If you’ve been following along, you know that we’ve already covered the efficacy of training your scheduling coordinator to respond to leads promptly and effectively (in Book 1: Front Desk Secrets), as well as how to build a stellar treatment coordinator who ensures those

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Tying It All Together: Chapter 7 of The Ultimate Treatment Coordinator

As we’ve seen, the new patient journey is the backbone of orthodontic practice growth. From the first point of contact to commencing treatment, every stage must be executed with precision, empathy, and efficiency. By implementing the strategies outlined in the Orthodontic Practice Growth Series, your front desk and scheduling coordinators, as well as the treatment

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Tracking and Following Up with Pending Patients: Chapter 6 of The Ultimate Treatment Coordinator

In the ever-competitive world of healthcare, retaining patients and ensuring they receive the best possible care is paramount to the success of your practice. Despite your team’s commitment to helping patients make informed decisions, there will always be those who are not yet ready to pursue treatment, leaving your practice on a “pending” status. This

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Positioning the Same-Day Start: Chapter 5 of The Ultimate Treatment Coordinator

In today’s fast-paced world, dental practices are striving to keep up with the demand for efficient and prompt services. One proven strategy that has been working wonders for many dental offices is starting the treatment on the same day as the free consultation. But why is it so crucial to get the patient in the

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Employing Fee and Pricing Strategies: Chapter 4 of The Ultimate Treatment Coordinator

For many patients, the cost of orthodontic treatment is a major barrier to getting the care they need. Oftentimes, patients will put off treatment because they don’t have the money upfront to pay for it. As a result, it’s important for your treatment coordinator (TC) to be able to discuss treatment costs in a way

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Implementing the 30-Minute Consultation: Chapter 3 of The Ultimate Treatment Coordinator

The success of any orthodontic practice is based on their ability to bring new patients in the door. However, if you are already seeing a large number of patients, it can be difficult to accommodate the influx of new consults without having to work longer hours. In this blog post, we will discuss how the

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Fostering the Right Mindset: Chapter 2 of The Ultimate Treatment Coordinator

Change is inevitable, and this is especially true when it comes to business. As the world around us shifts and evolves, so too must our businesses. While change can be uncomfortable, it’s often necessary in order to achieve growth within our organizations. This is especially true for those in the orthodontics industry who are striving

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Reevaluating the Treatment Coordinator (TC) Role: Chapter 1 of The Ultimate Treatment Coordinator

When a lead comes to your office for an initial consultation, they are taking a leap of faith. They know they want to get their crooked teeth straightened, but they don’t know if they will like you, your office, or your team. They’re not sure if the process will fit into their life and schedule.

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Introduction to The Ultimate Treatment Coordinator

Introducing Book 2 of The Orthodontic Practice Growth Series—The Ultimate Treatment Coordinator: Closing Secrets of the Nation’s Top 1% Orthodontic Practices by Luke Infinger! This series focuses on the Treatment Coordinator role, which is the person responsible for inspiring new patients to make the commitment to the process of straightening their teeth and building a

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