...

Business Strategies

Reevaluating the Treatment Coordinator (TC) Role: Chapter 1 of The Ultimate Treatment Coordinator

When a lead comes to your office for an initial consultation, they are taking a leap of faith. They know they want to get their crooked teeth straightened, but they don’t know if they will like you, your office, or your team. They’re not sure if the process will fit into their life and schedule. […]

Reevaluating the Treatment Coordinator (TC) Role: Chapter 1 of The Ultimate Treatment Coordinator Read More »

Introduction to The Ultimate Treatment Coordinator

Introducing Book 2 of The Orthodontic Practice Growth Series—The Ultimate Treatment Coordinator: Closing Secrets of the Nation’s Top 1% Orthodontic Practices by Luke Infinger! This series focuses on the Treatment Coordinator role, which is the person responsible for inspiring new patients to make the commitment to the process of straightening their teeth and building a

Introduction to The Ultimate Treatment Coordinator Read More »

The Right Way to Scale a Business: Strategies and Tips for Long-Term Growth

Luke Infinger is the founder and CEO of HIP, a full-service marketing orthodontic agency based in Pensacola, FL. Over the past decade, Luke has successfully scaled his agency to become one of the top firms in the orthodontic space with over 10 million in annual revenue. So, how did Luke do it? Here are some

The Right Way to Scale a Business: Strategies and Tips for Long-Term Growth Read More »